Case study - garage website

LMD Automotive

A faster, booking-led website for an automotive specialist that needed to turn more visitors into MOT, servicing, repair, and specialist vehicle enquiries.

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SectorAutomotive and garage services
FocusBookings and performance
ServicesUX, development, SEO, optimisation

The Problem

The site needed to support fast decision-making for drivers who were looking for MOTs, repairs, servicing, and specialist garage support.

  • Booking actions needed to be clearer and more frequent.
  • Heavy imagery was slowing key pages.
  • Specialist services and EV capability needed stronger visibility.

What We Did

We planned the site around service discovery and booking intent, then tightened page speed so mobile visitors could act quickly.

  • Created a booking-first layout with service CTAs above the fold.
  • Reworked content around MOT, servicing, repairs, diagnostics, and specialist capability.
  • Optimised image delivery, gallery loading, and core page assets.

Outcome

The site became faster, easier to scan, and more focused on turning traffic into booking requests.

  • 2.3x booking requests.
  • A GTmetrix grade.
  • All Core Web Vitals passing.

Why the changes mattered

Garage customers usually arrive with a specific problem and a short decision window. They want to know whether the garage provides the service, whether it is local, whether it is trusted, and how quickly they can book. The redesigned site supports that journey from the first screen.

Performance was also important because automotive sites often use large vehicle photography. We kept the visual quality while reducing page weight through better image handling, lazy loading, and a cleaner front-end structure.

Booking journey

  • Prominent MOT and service enquiry CTAs.
  • Clearer service categories and customer paths.
  • Trust content placed before form decisions.

SEO foundations

  • Structured service content.
  • Local search signals and schema.
  • Internal links between services and booking routes.

Speed work

  • Web-friendly image sizes and lazy loading.
  • Reduced front-end weight.
  • Core Web Vitals-focused checks before launch.

Want more MOT, service, and repair bookings?

We can review your garage website and show where booking flow, speed, Wiltshire web design, and SEO in Trowbridge can be improved.

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