Case Study
LMD Automotive
Performance car specialists in Trowbridge needed more MOT/servicing bookings and a faster site.
Problem
Low booking conversion, heavy imagery slowing pages, and no clear EV capability messaging.
Solution
- Booking-first layout with above-the-fold MOT/Service CTAs and trust cues.
- Structured data for services, pricing cues, and location.
- Optimised galleries (WebP, lazy-load) and critical CSS for speed.
Technology Used
- PHP/Bootstrap front-end with Tiny Slider.
- Image pipeline (WebP + responsive sources) and caching/CDN.
- Analytics events for CTAs and form submissions.