Case Study
MRL Electrical
Leeds-based electrical contractor needing more local enquiries and clearer offers.
Problem
Outdated DIY site, unclear emergency CTA, weak local rankings, and slow load times.
Solution
- Conversion-first redesign with persistent "Request a Call" and emergency call-out CTAs.
- Location-focused service pages (Leeds/Bradford) with schema and internal links.
- Performance tuning: compressed media, lazy-loading galleries, critical CSS.
Technology Used
- PHP/Bootstrap front-end with Tiny Slider for light galleries.
- Cloud-hosted CDN + caching for faster delivery.
- Structured data (LocalBusiness + Service) and analytics event tracking.