Case Study

MyCommunity Support

Over-60s community platform needing clearer journeys for referrals, donations, and memberships.

Problem

Fragmented user journeys, inaccessible forms, and no clear path for referrals or giving.

Solution

  • Unified IA with clear paths for referrals, self-referrals, and donations.
  • WCAG-minded components, larger tap targets, and plain-language content.
  • Multilingual-ready templates and modular blocks for programmes/events.

Technology Used

  • PHP/Bootstrap with reusable content blocks.
  • ARIA-friendly form patterns and accessibility linting.
  • Analytics events for referrals, donations, and membership funnels.

Results

  • +45% form submissions
  • -38% bounce rate
  • +27% returning visitors

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