Case study - events website

SRS Culture

A programme-led website for a culture and events organisation that needed faster pages, clearer highlights, and stronger routes into ticket and event enquiries.

SectorCulture and events
FocusProgramme discovery and tickets
ServicesUX, event SEO, performance, analytics

The Problem

Visitors needed a quicker way to understand what was happening, what mattered next, and how to act. Heavy media and unclear programme hierarchy were slowing the journey.

  • Upcoming events and highlights needed stronger hierarchy.
  • Ticket CTAs were not always close to decision points.
  • Media-heavy pages needed performance improvements.

What We Did

We shaped the site around event discovery and action, then tuned page assets so the visual experience stayed fast.

  • Created a programme-first layout with upcoming highlights.
  • Added persistent routes to ticket and enquiry actions.
  • Improved event schema and social sharing metadata.

Outcome

The site became easier to scan, faster to load, and more effective at moving visitors toward event actions.

  • +34% ticket enquiries.
  • -28% bounce rate.
  • 1.1s mobile LCP.

Why the changes mattered

Events websites need to work quickly. Visitors often arrive from social media, search, or a shared link and need to know what the event is, when it is happening, why it is worth attending, and how to book. The updated structure makes those answers easier to find.

We also improved how event pages appear when shared. Open graph metadata, clearer titles, faster media, and event schema all help programmes look more credible before a visitor even lands on the site.

Event journey

  • Programme-first page structure.
  • Clear upcoming event highlights.
  • Ticket actions repeated at natural decision points.

Visibility

  • Event schema for search context.
  • Open graph tuning for social sharing.
  • Internal links between programmes and event pages.

Performance

  • Compressed media and lazy loading.
  • Deferred non-critical scripts.
  • Mobile load speed checks before launch.

Need a clearer website for events or programmes?

We can help your audience understand what is happening, why it matters, and how to take part through clear website design and search-ready content.

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